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Essay / Research Paper Abstract
This 8 page paper evaluates this corporation and its relatively recent merger. Problems are highlighted as is the new leadership which it is throught will bring this company to greatness. Bibliography lists 10 sources.
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8 pages (~225 words per page)
File: RT13_SA641Chr.rtf
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representative of the slew of mergers on the international business scene. Still, the Chrysler and Daimler Benz merger during 1998 was quite risky ("DaimlerChrysler confronts," 2004). And in the end,
some see it as a failure, at least from an economic perspective. Early in the 2000s, the stock was worth less after the merger than prior to it, all things
considered ("DaimlerChrysler confronts," 2004). More specifically, in 2000, the combined share price was considered around $84 in November but was only in the $30s three years later (McHugh, 2003, p.
G1). The author suggests that when organizations become too large, they are not well focused, and this is in fact what might have happed to this merger ("DaimlerChrysler confronts,"
2004). Of course, in reviewing information about the company it seems that there is more occurring than what appears on the surface. Indeed, it is not over for Chrysler Daimler
Benz. Further, despite the problem that it had endured around 2003, things did begin to turn around in 2006. It would not be until January of 2006 that this struggling
new firm would get a new dynamic leader. There had been criticism of course. But Dieter Zetsche would become chairman and within a months time, he decided that streamlining would
be in the cards (Gumbel, 2006). In general, is not a popular move with the public. Many people frown on downsizing and with the firms woes a few years previously,
there is much to be concerned about. On the other hand, investors often like this type of move. It means that things will be pared down and the company will
save money in the long term. Hopefully, profits will increase as a result. Gumbel (2006) puts it this way: "Within less than a month, he announced a major corporate streamlining
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