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Essay / Research Paper Abstract
This is a 5 page paper that provides an overview of business ethics. The case of Coca-Cola India and the revamp of their image through ethical practice is examined. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: KW60_KFbizeth.rtf
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Unformatted sample text from the term paper:
instance, a company is beholden to its shareholders and employees to continue to turn a profit year after year. At the same time, however, its beholden to its consumers and
to society as a whole in the sense that the company must continue to serve its market well and create a name for itself as a socially responsible enterprise. What
can be done, however, if the two obligations should ever find themselves in conflict? This paper will examine what happened when Coca-Cola India faced exactly such a situation, and the
methods by which they were able to take socially responsible action that was profitable as well. This paragraph helps the student to summarize the issue at hand: Coca-Cola Indias reaction
to a crisis of reputation in 2003. Coca-Cola Indias problems first arose in 2003. After a few years of intense marketing and investment in carving out a niche in the
competitive Indian beverage market, Coca-Cola India had optimistic projections for the future going forward (Mahajan, 2009). What resulted, however, was far from what they expected. The Center for Science and
Environment (CSE) released a report stating that numerous products being sold by both Coca-Cola India and Pepsi Co. were tested and confirmed to be full of unsafe levels of bacterial
contamination (Mahajan, 2009). This is that both companies faced country-wide boycotts, and Coca-Cola Indias hard-won market share was fast disappearing. Coca-Cola India responded on the surface by personally hiring a
lab to conduct their own analysis of their products, an analysis that indicated that none of Coca-Cola Indias products contained levels of contamination outside the legally allowable norm (Kaye, 2004).
Soon, Keralas local government banned sales of soft drinks altogether, but this verdict was quickly overturned by the Kerala High Court, and Coca-Cola India was soon once again free of
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