Here is the synopsis of our sample research paper on American Broadcasting Company (ABC) Inc.. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
Page Count:
7 pages (~225 words per page)
File: MM12_PGABC.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
(Caslon Analytics Profile, 2002). In 1941, the Federal Communication Commission ordered NBC to spin off some of its networks to increase competition in radio broadcasting (Caslon Analytics Profile, 2002). NBC
appealed but the Supreme Court upheld the decision in 1943, thus, the Blue Network, ABC, was sold to Edward Noble, a confectionery manufacturer (Caslon Analytics Profile, 2002). The venture was
not profitable, much to Nobles dismay (Caslon Analytics Profile, 2002). A number of events and mandates from the FCC and the Department of Justice regarding the film industry resulted in
United Paramount Theatres buying ABC from Noble in 1951, an action finally approved by the FCC in 1953 dismay (Caslon Analytics Profile, 2002). In the late 1940s and early 1950s,
Disney was having trouble obtaining financing for Disneys visionary Disneylandia theme park (Caslon Analytics Profile, 2002). In 1954, ABC lent Disney $500,000 and guaranteed their bank loans; the deal gave
ABC 35 percent of Disney (Caslon Analytics Profile, 2002). Although ABC has been bought and sold by other corporations over the years, today, Disney bought out ABC in 1995 for
$19 billion (Caslon Analytics Profile, 2002). The Walt Disney Company is the #2 media conglomerate in the world, behind AOL Time Warner (Hoovers, 2003). Today, ABC broadcasts through 225
primary affiliate stations across the United States, it owns 10 television stations and 55 radio stations in key markets (Hoovers, 2003). ABC also has interests in a number of cable
channels (Hoovers, 2003). It owns the Lifetime channel (Greppi , 2002). The company produces many of its own shows and its Buena Vista Television unit develops shows for syndication (Hoovers,
2003). ABC has long-term agreements with their affiliated stations and they have so many, the network literally reaches 99.9 percent of all television households in the United States (Jesudasen, 2000).
...