Here is the synopsis of our sample research paper on America West Airlines. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper discussing America West's competitive strategies.
America West has been able to effectively compete against Southwest Airlines, American and
Delta. This paper examines reasons it has been able to be effective and makes recommendations
as to how it can enhance its competitive position, which is already strong in the limited number of
markets it serves. Includes one chart; bibliography lists 1 source.
Page Count:
5 pages (~225 words per page)
File: CC6_KSAmWest.rtf
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Unformatted sample text from the term paper:
West Airlines was founded at a time that industry analysts and certainly competitors believed to be the worst time possible for yet another upstart to enter the competitive Southwest US
market. Southwest Airlines itself had had much difficulty in simply getting off the ground after facing literally years of opposition from what CEO Herb Kelleher still refers to as
the "gang of seven," the large and established airlines of the US. That yet another airline serving the same area had any hope at all was more than a
simple stretch of the imagination. Get off the ground it did, however, competing in the area as no other active airline could. America West flew only Boeing 737s as
did Southwest, but America Wests were newer. Their newness was attractive to passengers of course, but they likely were also more efficient in their operation than were Southwests fleet
of older Boeing 737s. Neither of the two offered any other aircraft model or configuration - Southwest determined long ago that the limited space of the 737 was a
reasonable tradeoff for avoiding the need to hire pilots of varying licensure and capabilities. America West likely took a cue from that reasoning as well. All other airlines
serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualifications of its pilots. Competitors such as American and Delta
offered greater in-air service for passengers, but they also were unable to match the fares of either America West or Southwest in the markets that all four airlines were serving.
Few passengers were willing to pay 20- and 25 percent higher fares so that they could enjoy an "airline food" sandwich in flight; the larger airlines competed on the
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