Here is the synopsis of our sample research paper on Amazon’s Value Chain. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper looks at Amazon.com and considers how aspects of Michael Porters ‘Value Chain’ can be seen in the company at different stages of the supply chain and in the support functions. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEamazval.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
games and childrens toys to kitchen equipment. The model that Amazon uses is one that may be seen to embody efficiencies as described by Porter. Porter described what he saw
as a value chain (Porter, 1985). He divided this into five separate sections; inbound logistics, operations, outbound logistics, marketing and sales, and service (Porter, 1985). These different activities are
also linked by the same support activities, there are four of these, but they can be seen to be active throughout the entire value chain, they are firm infrastructure, human
resource management, technological development and procurement (Porter, 1985). There are many areas this can be examined, looking at each of the five sections examples may be seen. Inbound logistics is
seen with the way that economies of scale are realised, large consignments can be ordered and it is possible to gain good discounts on the basis of the order size.
The model of sales includes sales that are made from goods sent to the large warehouses the company owns, however, there s also the ale of goods that are sent
directly from the manufacturer, in which case there is a total avoidance of any needs for these goods to pass through Amazons own premises. A similar model may be argued
as existing with the marketplace sellers, thee goods are sold on the Amazon site, Amazon takes a fee and never has to deal with the inbound, or any other aspect
of the stock management and dispatch. The operations may also be seen as effective. The website itself may be seen as an effective tool, it acts as a method
of data collection which is also reflected in the dynamic pricing strategy followed by Amazon. The operations are also efficient in the way they are controlled; the initial set up
...