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Essay / Research Paper Abstract
A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmktgAmazTech.rtf
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Unformatted sample text from the term paper:
was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it
and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. The Technological
"Fault Line" The "fault line" is the technology adoption life cycle. Before a "disruptive technology" can become firmly established in the mainstream
marketplace, "it must pass through multiple phases of adoption during which the market behaves in different ways specific to each phase" (Moore, 2000; p. 846). These phases are comparable
to the product life cycle in that there is rapid uptake followed by peaking and denouement of popularity. The right side of the bell curve when applied to product
indicates demise; applied to technology it merely indicates full integration into the basic infrastructure supporting business activity. The "fault line" that Moore describes
is the area of disconnect at the beginning of the period of rapid uptake. Early adopters have taken on the technology, and rapid growth is supplied by those Moore
(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen as "fault line running under the entire world
economy" (Moore, 2000; p. 846). Technology adoption exists in these phases: * Technology enthusiasts - always looking for the latest thing and ready
to try it * Visionaries - adopt emerging technology to gain "first mover" advantage over competitors * Pragmatists - adopt the technology because it will be necessary * Conservatives -
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