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Essay / Research Paper Abstract
A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSitAmazBack.rtf
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Unformatted sample text from the term paper:
years ago, an Amazon customer found a replacement for the fourth volume of a five-volume set of books, and found a new one for a much lower price at one
of Amazons affiliated sellers. The customer purchased the lower-priced volume, receiving when promised not the item ordered, but rather a duplicate copy of one of the other volumes of
the collection already in his possession. Contacting both Amazon and the seller, the customer was told that no, there was no problem on their end, it must be that
the customer was unfamiliar with clicking a mouse button or determining just what it was that he wanted from the beginning. Further investigation revealed that links traveled to unintended
places and items, but the customer was still left with an expensive, unwanted item. Another experience for this same customer was that he
began an order for an item that Amazon claimed to be in stock. On the final checkout page, however, the customer was notified that the item was backordered and
would not be delivered for several weeks. The items page still listed the item as being in stock. The customer abandoned Amazon. Back-End Improvements
After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitable year. Originally seeking to be a
virtual company carrying no inventory of its own (Gruppo, 2000), Amazon abandoned that plan shortly after beginning operations. Updating web pages became crushingly oppressive as Amazons business grew, however,
leading to situations such as the stock-out purchase attempt above. In late 2001, Amazon took action to reduce the incidence of "out-of-date product
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