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Essay / Research Paper Abstract
This 3 page paper considers a scenario where Amazon is considering starting up retail operations in India. The economic, social and cultural influences, technological influences and the political-legal environment are considered. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEamzindia.rtf
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Unformatted sample text from the term paper:
operations into India there are considerations such as the economy, social and cultural influences, technological influences and the political-legal environment. In economic
terms Amazon will want to ensure that there is a market that is able to economically support their business. In the case of an online business this is not only
a target market that has sufficient disposable income to make the purchases from the store they also need to be accessible which means sufficient income to own a computer, or
otherwise have access to a computer that can be is available for personal use and be able to access the internet. They will also need a payment method to make
payments such as a credit or a debit card. India is seeing a high level of economic growth, in 2007 India had a GDP of $1.099 trillion which grew at
a rate of 9% on the 2006 level (CIA, 2008). While this may be seen as a fairly low GDP when considered on a per capita basis; $2,600, this is
n economy where there are high levels of disparity and there is a fast rate of growth averaging at more than 7% per annum for the last decade and reducing
the level of poverty (CIA, 2008). These are signs of India becoming a potentially large market in the future, as well as having potential today. Amazon themselves have been
a part of the growth, with the location of three Amazon research and development offices in India (Amazon, 2008). However, economically there are
some concerns, there looks to be a slow down in the Indian economy, on Dec 12th 2008 figures released showed a decline in the industrial output of the country ,
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