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Essay / Research Paper Abstract
This 6 page paper looks at the internet retailer Amaxon.com and considers the way it may, or may not, be able to enter the Italian market. The paper starts by looking at the company, the way it competes and its core competences before looking at Italy as a potential destination. The bibliography cites 9 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEitamazon.rtf
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Unformatted sample text from the term paper:
of the successes, but there are many countries left for expansion, one of which is Italy. In order to expand Amazon.com will need to be able to meet market needs
and to understand the Italian market place. To consider this potential we need to look at the company and the way it operates as well as the challenges and opportunities
presented by operations in Italy. Amazon.com was started by Jeff Bezos the current Chief Executive, who saw a gap in the market
and a potential future. Starting out in 1994 from a Bellevue garage with a heavy and unattractive web site. He saw a large potential in selling goods over the internet
The decision was made to enter this market, and gain the first mover advantage, with a strategy seeking to become the biggest and best as well as gain a cost
advantage. The strategy is outlined in the 2001 annual report where it states "We seek to be the worlds most customer-centric company, where customers can find and discover anything they
may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books, has never seen itself as being constrained to the
segment of the online market it was merely starting in that area. Today the company list many items from books through to electric products and software. Acquisition have also brought
more products into the fold, with everything for toys to pet products. The strategy to achieve this has been mostly by organic growth, but acquisition has also formed a part
of the strategy. Strategic alliances are also within the long term strategic mix. In practical terms the company has approached the strategy by developing three main sales channels (Amazon,
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