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Essay / Research Paper Abstract
This 20 page paper examines the internet retailer Amazon. The paper is written in two parts. The first part (18 pages), performs a value chain analysis and a Porters Five Forces analysis and then examines the overall strategy of the company. The paper ends with a short second section where the potential purchase of an iPod nano is used as an example to compare three shopping sites; Yahoo! Shopping, EBay and Amazon.com. The bibliography cites 10 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEamvalchn.rtf
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Unformatted sample text from the term paper:
of $4 billion and a rapid rate of growth. The company started out selling only books and since expanded into many areas, starting expansion with CDs and DVDs and then
moving into other areas from automotive parts to baby goods. In addition to this the company has Amazon marketplace where it allows competitors to sell their goods in return for
the commission. The recent company has been successful has been due to the strategies which are utilised in terms of the internal management operations as well as effectively competing with
the external competition. The uses of technology, the leverage of the first mover advantage and the continuing ability to innovate have placed Amazon as a leader in e-commerce. However, the
company is facing a period of change; in recent times the profits started to drop and some commentators are wondering whether or not Amazon will be able to develop a
short-term success in to a viable long-term strategy. By analysing Amazon it is possible to see where the strengths and weaknesses lie, Hamlet is completed and consider the ways in
which Amazon may compete in the future. To do this we can look at a value chain analysis and also consider the company in terms of Porters five forces model.
This will help to place the company into the broader context and also determine where the organisational management and technological perspectives are leading the company. The Value Chain Analysis Amazon
may be argued as having been very effective in creating a value chain; Creating linkages in operations so that unnecessary overheads and costs are reduced or eliminated and a concentration
is placed on the areas which add value to the organisation and ultimately help increase revenues and profits. Porter (1985), described his concept of a value chain. The value chain
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