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Essay / Research Paper Abstract
A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use of technology; core competencies; mission statement; and integrity of customer data. No introduction or conclusion. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtAmazon.rtf
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Unformatted sample text from the term paper:
of continuing to offer items for sale to retail customers, but also to build an extensive network of alliances and partners for which it provides electronic services. For its
several partners such as CDNow, Target, Marshall Fields and other retailers, Amazon.com is providing all online ordering information and execution. Core Competencies Amazons
core competencies lay in attracting and retaining customers, and perfecting the concept of mass customization. It uses the customers own actions and purchase history to suggest other products in
which the customer might have interest, thereby increasing sales and revenues either of Amazon.com or its reselling partners. Necessary Technologies As an online-only
company, Amazon.com is wholly dependent on the Internet for its distribution, promotion and customer contact. Its partners may or may not maintain physical stores - CDNow does not, but
Target and others do - but Amazon provides online ordering services for all of its partners electronic sales efforts. Amazon.coms Web Page and Mission Statement
Amazon.com wastes no space on its main page on congratulating itself or telling visitors how good the company is. It uses every bit of available space either
to sell its own goods; promote the items of its many associated independent resellers; or promote the sites of its several retailer partners.
The companys mission states, "Our vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want
to buy online" (FAQ, 2003). It supports that mission statement with its wide variety of items offered by it, its resellers and its several partners. Technologys Impact
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