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Essay / Research Paper Abstract
This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEamazoncouk.rtf
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Unformatted sample text from the term paper:
development of models are often based on traditional concepts such s competitive advantages, but companies such as Amazon have been indicating there are direct models that can be very successful.
Amazon.co.uk is a business unit of Amazon.com and was the first to make a profit. By looking at a model that has been developed for e-commerce to be successful
we can apply it to Amazon.co.uk. Huff and Wade (1999) have developed an outline for the requirements of a e-commerce business and the way they need to satisfy customer
needs, for both B2B and B2C purchases. The six requires are seen as required in order to retain the competitive advantage, as such it is assumed that the company
already has a competitive advantage. For Amazon.co.uk there has been the first mover advantage that has been well utilised and as we will see as we move though the six
requirements, there has been the development of other competitive advantages. The six requirements are; "convenience, information value, disintermediation, reintermediation, price and choice" (Huff and Wade, 1999). If these can be
provided the company is likely to retain the customers base and increase the sales with existing and new customers. If we look at convenience first this is an important
aspect for the any e-commerce solution. It is known an advantage of ecommerce is that of convenience. Sales can be made without the consumer leaving the comfort of their own
home or the environment in which they are using a computer to access the internet (Maloney, 2003). The convenience may be as simple as preventing the need to walk to
the shops when time is limited, to save time when goods would take time and effort to buy, such as grocery shopping for a busy executive, or where goods are
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