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Essay / Research Paper Abstract
This is a 5 page paper. Altria Group is a holding company with several subsidiaries, including Philip Morris, which manufactures several brands of cigarettes. Although the greatest amount of revenue still comes from cigarettes, Altria has branched out into other areas, including smokeless tobacco and wine. This paper discusses how the company attempted to reposition itself. The paper is about the planning function of management but it presents a study that demonstrates which issues the company takes seriously, specifically, Philip Morris’s repositioning. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: ME12_PGaltria.rtf
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citation methods listed below. Citation styles constantly change, and these examples may not contain the most recent updates.?? ALTRIA GROUP INC. Research compiled for The Paper
Store, , October 2010 properly! Altria Group has a number of products and divisions. These
include Phillip Morris USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Copenhagen, Skoal, Husky and Red Seal products; John Middleton which
makes cigars, Ste. Michelle Wine Estates, Phillip Morris Capital Corporation, and investment company, Altria Client Services, a subsidiary concerned wit financial services; Altria Consumer Engagement Services, a subsidiary that provides
marketing and promotion solutions for their tobacco companies, and Altria Sales & Distribution, a subsidiary focusing on sales and distribution to retailers and wholesalers (Altria Group, At a Glance, 2010).
Although the greatest amount of revenue still comes from cigarettes, Altria has branched out into other areas. These include smokeless tobacco and cigars (Hoovers, 2010). They acquired companies to
expand into other areas, in fact, they acquired UST smokeless tobacco in 2009 (Hoovers, 2010). According to the most recent SEC 10-K, Altria Group is described as a holding company.
Most of the companies in the Group are wholly owned subsidiaries (SEC, 2010). In his 2009 annual letter to Investors, Michael E. Szymanczyk, Chairman of the Board and Chief Executive
Officer, wrote there had been a lot of changes to the company over the last few years, some of which had been substantial. These changes had to do
mostly with expansion of different companies such as the wine company and smokeless tobacco products. Szymanczyk (2010) commented on the challenges facing tobacco companies. On the one hand, the company
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