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Essay / Research Paper Abstract
A 12 page paper discussing the history of and the decline of quality in the "Quality is Job 1" company. Ford Motor Company had the highest number of recalls in the industry in 2000, and its recent replacement of former CEO Jacques Nasser has unleashed a wealth of management problems. The paper reviews the Firestone debacle, includes recent financial information and recommends that Ford assess quality within itself in the same manner that it does vendors. Bibliography lists 8 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSfordOps.rtf
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Unformatted sample text from the term paper:
Who could have believed there could be quality problems at Ford Motor Company? Quality issues at GM have been common for years, and Chrysler has become an unfunny joke.
But Ford? The one with the 20-year - and intensely serious - slogan of "Quality is Job 1?" Yes, that one.
Also the one leading the industry last year in recalls with an even 60, not including the Firestone tire debacle (Final NHTSA report highlights flaws, 2001).
With its stock price below 20, a newly-departed CEO, dwindling sales of mainstay trucks and all those recalls, Ford Motor Company has not had a good
year. Perhaps the worst insult of all is that neither customers nor industry insiders believe that Fords quality is all that it could be. The recall record supports
that view. Company History The Early Years There has been much talk of innovation in
the last years of the 20th century, but some of the most business-changing innovation occurred in the first decade of the same century. When Henry Ford opened his first
manufacturing facility in 1903, it was with a design that would change all of manufacturing around the world. Henry Ford not only had designed a motor car that he
could make accessible to more than only the richest of Americas citizens, he also had designed the means by which to ensure that Ford Motor Company could deliver on its
promise to provide automobiles at prices that average families could afford. That innovation was the assembly line, of course. It allowed Ford
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