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Essay / Research Paper Abstract
This 12 page paper examines advertising in its
latest internet form, "international contests. The
"information highway" has increased our
accessibility to products of the world, and added
a new glitch to those advertising "road" signs:
the international contest. Are these international
contest ads valid, or just another form of gambling,
or is there really good "stuff" just waiting for
you to pick-it up? Bibliography lists 25 sources.
NOTE: Sources attached = total this unit = 35pp.
Bibliography lists 25 sources..
Page Count:
35 pages (~225 words per page)
File: D0_BBinCad.doc.
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Unformatted sample text from the term paper:
so dramatically changed as the advertising market. Historically ads were usually one or two words painted on wooden sign: "Tailor," "Livery," or "Fresh Bread." Then came print
ads in newspapers, magazines and catalogs. Radio told us to hurry with our shopping - "buy it now!" Television showed us what we really needed to make our
lives better, and now the information highway has signs posted in banner form all along its vast distance. The "information
highway" has increased our accessibility to products of the world, and added a new glitch to those advertising "road" signs: the international contest. Not only do you now
have the opportunity to buy more, you can actually win some of it - or at least that is the claim. Are these international contest ads valid, or just
another form of gambling, or is there really good "stuff" just waiting for you to pick-it up? Effective advertising What makes a good marketing ad may depend on who
you are talking to. The seller may claim that if the product is sold because of a picture, a design, or the words used - maybe even all of
those things - then, for him that ad is effective. The buyer may say, if the ad does not talk down to me, or the music doesnt annoy
me the third time I hear it, or if I am really interested in the product and I remember that brand name, then the advertising is effective.
If we consider that the truth is somewhere between these two poles, and that this is the best of all worlds,
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