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Essay / Research Paper Abstract
15 pages. As current events change it is only natural that the marketing of consumer products must change as well. In the wake of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper is how advertising must change with the times in order to keep the consumers' goodwill. Bibliography lists 21 sources.
Page Count:
15 pages (~225 words per page)
File: D0_JGAadtne.rtf
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Unformatted sample text from the term paper:
of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper
is how advertising must change with the times in order to keep the consumers goodwill. ADVERTISING CHANGES That the advertising industry and social psychology are integrally related is indisputable.
Indeed, the very foundation of advertising is to appeal to the core of ones social association by means of psychological allure. Within the framework of the advertising industry,
social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individuals influence upon and by social groups (Cooper et al, 1998).
In the modern world, advertising represents a key component of how individuals define themselves and their relationships with one another. The old, rigid
barriers are disappearing - class and rank; blue collar and white collar; council tenant and homeowner; employee and housewife. More and more people are simply becoming consumers, with tastes,
lifestyles and aspirations that are very different. Marketing departments are taking notice of this drastically changing consumer landscape and are effectively modifying their approaches to fit a decidedly broader
spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the
ever-blurring line of clear-cut barriers. "Who are our customers and why are they different from our non-customers?" (Bissell 16). By looking at
the sociological aspect of advertising we will discover how advertisers need to change their advertising in the wake of disasters or current events. The social psychology of contemporary society
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