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Essay / Research Paper Abstract
6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
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6 pages (~225 words per page)
File: LM1_TLCAdMrk.rtf
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Unformatted sample text from the term paper:
utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration
and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics.
Rhyme is one of the most effective advertising techniques that encourages consumers to remember the product and, thereby, purchase it due to its catchy presentation, the exact objective
sought by advertisers and the companies that hire them. Rhyme, formally defined as "the use of words in which there are similarities in an accentuated vowel and the consonants
that accompany it" (Poetry Analysis: A Quick Reference Guide), is typically found at the end of the line, however, it is not restricted in use or position when employed as
internal rhyme. To understand the purpose of rhyme and why it is considered such an effective advertising tool, there are two basic considerations: 1. The echoed sounds, as
they are connected to music rhythm and beat, provide a sense of pleasure to the ear. 2. Its presence serves to support the structure of the poem, providing a means
by which to connect the words with organization and conclusion (Poetry Analysis: A Quick Reference Guide). Like rhyme, repetition seeks to implant
the products name within the consumers subconscious thought so that when the individual needs to buy that certain type of product, he will have been conditioned to think of that
particular brand. One company back in the 1970s that utilized both rhyme and repetition was Libbys, advertising its canned foods with the catchy phrase: If it says Libbys Libbys
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