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Essay / Research Paper Abstract
A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSadvHershey.rtf
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Unformatted sample text from the term paper:
been a feature of American life for well over 100 years. As such, the Hershey company has been advertising its chocolate and chocolate products to the American consumer for
more than a century. It changes with the times, the times sometimes seem to follow. A review of advertisements placed by the company over the course of decades
shows how much difference there is now than in the past - and also demonstrates how there are some things that never change... Hershey Chocolate
Hersheys is well known for its wide array of chocolate and even non-chocolate confections; it is also well known for founder Milton Hersheys story and his commitment to
disadvantaged children. Bankrupt three times before founding Hershey Foods, Milton Hershey found financial success only late in life. He determined to give others greater advantages than he had
at the beginning, and today, the Hershey Trust benefits the Milton Hershey School for disadvantaged children while controlling 77 percent of Hershey stock. From the last, desperate effort of
a determined confectioner, Hershey Foods today is a $4 billion company known around the world. Decades of Advertising In 1971, Hershey Foods published
a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermostats; margarine instead of butter; and electric mixers rather
than mixing spoons. The book features some of the advertising of the 1930s, the decade that was the height (or depths) of the Great Depression when even the smallest
luxury had to be of highest quality and well worth the money required to buy it. If it did not convey significant value for the customer, then the customer
...