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Essay / Research Paper Abstract
A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the company advertise for at least six months in both the National Business Aviation Association (NBAA) Update and Forbes magazine. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSadvFBOairSvc.rtf
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Unformatted sample text from the term paper:
Base Operations (FBO) service essentially is a private airport for small, private planes. It has the same needs as its larger, public counterparts, beginning with utilization of its services.
The new FBO service will need to advertise its existence and the services it offers. As the use of private planes continues to increase, so does the demand
for FBO services. Advertising Venues Most of the business advertising will be in print media targeting pilots or those using private aircraft.
Users do not necessarily have to be owners, as the rise of fractional aircraft services indicates, but owners - particularly corporate owners - are likely targets as well.
The National Business Aviation Association reports that during 2002, "13,958 operators flew 22,576 turbine-powered business aircraft worldwide" (Business Aviation Industry Statistics, n.d.), and that 75
percent of operators and 72 percent of aircraft were located in North America that year. In the jet class in 2002, there were 12,581 aircraft worldwide, "more than double
the fleet size in 1986" (Business Aviation Industry Statistics, n.d.). Specifically, the states with the greatest numbers of private aircraft and their pilots
(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Business Aviation Industry Statistics, n.d.). Businesses of all types own or use private
aircraft. Industries are varied, as are headquarters locations. The better choice for advertising is to concentrate on those who fly the planes and those who purchase or use
them. The National Business Aviation Association (NBAA) is an association of pilots of small aircraft. Its weekly newsletter, NBAA Update, reaches 17,000
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