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Essay / Research Paper Abstract
A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_khmalfal.rtf
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Unformatted sample text from the term paper:
given conclusions (Labossiere). Advertisers frequently turn to fallacious arguments to promote their products. Many of these ads are targeted towards women, but there are also ads that focus on
the buying behaviors of male consumers. For example, many truck commercials make use of the "common practice" logical fallacy (Poucher). In these ads, the viewers sees large, brawny "macho" men
engaged in "manly activities," such as driving a truck off-road. The "common practice" fallacy justifies an action or practice on the grounds that "lots of people within a certain category
engage in it" (Poucher). Because "manly men" engage in driving large trucks, these ads imply that driving a large, powerful truck can be equated with increased masculinity, but offers no
logical rational for this conclusion. This type of ad also frequently employs the "smokescreen" or "red herring" fallacy, which bring up an "irrelevant topic" for the purpose of drawing
"attention away from the issue at hand (Poucher). For example, an ad for a truck manufactured by Chevrolet has the caption "You want cute? Buy a puppy" (Poucher). This caption
has nothing to do with either the quality of the truck or any rationale for purchasing it, bur rather appeals to the consumer based on the implication that this is
a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallacies" and which are designed to be misleading
to the consumer (Poucher). For example, the "burden of proof" fallacy is clearly evident in an ad that features NFL quarterback Michael Vick. In this commercial, Vick is shown at
football practice, accomplishing incredible feats, such as throwing the football high into the stadium. Consumers tend to accept the actions in the commercial as being an accurate representation of reality
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