Here is the synopsis of our sample research paper on Advertising Ethics -- An Oxymoron?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: D0_Advethic.rtf
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Unformatted sample text from the term paper:
a viewing audience of more than 60 percent of the American public each night (Cohen 47). Also, there are always new products that need to be sold. The
Issues at Hand How we agree that these products should be sold speaks more of our society than any amount of rhetoric put either into print or across the airwaves.
Calvin Kleins ad campaign several years ago that bordered on pornography was halted because of public outcry. The jeans incidental in the ads did sell well afterward, and
analysts believe that the publicity generated by the decency questions surrounding the campaign effectively sold more of the jeans than the advertising alone could have accomplished. Many have moral
questions with alcohol and tobacco advertising, especially when those slide to cartoon mode that adults find flat and unimaginative, but that children watch with great interest. While all of the
preceding raise valid questions, the issue of the resurgence of subliminal advertising just plain scares many people, including some in the advertising business. Banned on broadcast media for more
than 25 years, new software issues have come under fire for their "positive" subliminal messages. Though the text of the messages is clearly stated on the software box, the
presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased productivity and performance, that it can also be used detrimentally,
moving into the realm of negative mind control. Sexual Exploitation Advertising Is it still necessary to have a bikini-clad model lovingly caressing the new model car that its manufacturer
is hoping will bolster the auto makers bottom line? She serves no purpose in communicating the value of the car unless she can speak and is dressed for television,
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