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Essay / Research Paper Abstract
A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: D0_Warads.doc
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Unformatted sample text from the term paper:
reasons. But for whatever reason almost all companies had to change their game plan in some way to accommodate the changing economy brought on by the presence of war.
Not only were private companies changing the way that they advertised their products, wartime brought some of the most memorable adds, and public service announcements in American History.
Although the need for advertising many products was drastically being reduced because of all of the rationing that was going on. "The economic trend developing was leading to a
decrease in advertising linage in the print media. H.K. McCann, president of McCann-Erickson, one of the worlds largest agencies during the second world war stated, In the case of
products which have been restricted, advertising of these products must be curtailed....Doubtless advertisings total volume will shrink during the war." (Twichell, 1996) Throughout the years the National Advertising Council has
come up with some very popular ad campaigns that have and will, for many years to come, stick in the minds of the American people. Popular slogans like "Take
a Bite Out of Crime," "Drinking And Driving Can Kill A Friendship," "A Mind Is a Terrible Thing To Waste," and others have etched their way into the permanent memory
or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it was believed that advertising could be used for social, political
and philanthropic purposes. It was then that war came to advertising and advertising went to war. This new enterprise was uniquely fitted to lend a hand to the war effort.
It brought the skills and faculties of the advertising industry into the service of a nation at war. Volunteers from business, the media and advertising worked together to bring national
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