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Essay / Research Paper Abstract
Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: CC6_KSadvCritQues.rtf
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Unformatted sample text from the term paper:
strategy appealing to consumers symbolic needs. One full page advertisement is that carrying an appearance of a scrapbook page with a single snapshot
mounted on it. The "snapshot" is that of the back of the head of a woman with long hair driving a convertible with the top down.
At first glance, the ad looks to be that of a car maker and specifically the maker of a convertible model. The purpose of the
ad is to highlight Hampton Inns ability to accommodate short-notice hotel stays. Asking the viewer, "Do you ever just want to hit the road?" the advertisement features the Hampton
Inns special program for such travels, Hit the Road RatesTM. The ad is intriguing because of the view of the driver of the
car. Her hair is long and free-floating, much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large
sections of her hair extend straight back from the back of her head, at nearly a 90 degree angle from the models head. It exemplifies the freedom of a
convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain how changes in the so-called three
Cs of marketing (customers, consumers, and competitors) have imposed pressures on companies to alter their marketing organizational structures. Business has never been as
competitive as at present, and all indications are that already-intense competition will only intensify. Advertising and marketing costs have increased at the same time that organizations seek to achieve
...