Here is the synopsis of our sample research paper on Advertising Agency Contract Brief:. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11 page paper assumes that an advertsing agency is about to sign a client and this paper serves as a detailed explanation of the proposed contract. Furthermore, the paper also explains why each section of the contract is included in terms of the theory behind the includion. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_GSAdbref.rtf
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Unformatted sample text from the term paper:
Inc.) will base a formal contract upon. Clearly the time has come to solidify this professional relationship and to enter in to a new phase which is built upon
a solid foundation. The foundation to which we refer will be the formal contract between Best Ads and Snacks, Inc. As you will see, the following guidelines
are based upon basic contract law as well as standard provisions in the advertising industry. These guidelines represent a fair and equitable arrangement and will hopefully insure a long
and prosperous union. It is very important to Best Ads that a long and enduring relationship is indeed fostered, as this is what will propel the most effective advertising
campaigns possible. It is through longevity and continuously perfecting the formula which Best Ads will create for you, that long-term brand recognition and market share will be effectively won.
Guidelines for Client/Agency Contract It helps to first understand the basic idea of why it is important to form a
contract with an advertising agency: When you contract with an advertising agency, you hire a firm whose core business is to create and disseminate advertising products, typically print ads,
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for creation of the creative product itself, charging for the
media time or both (Managing a Media Buy, 2002). Best Ads has a long history in the advertising industry. Best Ads
is among the most reputable firms and has catapulted brand name recognition and sales for clients such as Microsoft, Nestle and Anheuser Busch. Best Ads requires a contract will
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