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Advertising According to Erikson

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Essay / Research Paper Abstract

A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.

Page Count:

4 pages (~225 words per page)

File: CC6_KSadvErikson.rtf

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Unformatted sample text from the term paper:

descriptions of the eight stages of development in 1956. Though couched in terms nearly foreign today, the principles hold well and continue to be supported by observation and anecdotal evidence. Erikson maintained that passage from one stage to another was marked with a psychosocial crisis, and that complete development hinges on successful navigation of each preceding stage. Eriksons Eight Stages of Development Eriksons position was that personality develops through a series of conflict resolution at each stage of development (Stages of Social-Emotional Development, n.d.). The individual moves through eight distinct stages in the course of his lifetime. 1. Learning Basic Trust Versus Basic Mistrust (Hope) During the first one or two years of life, the well-handled child "nurtured, and loved, develops trust and security and a basic optimism. Badly handled, he becomes insecure and mistrustful" (Stages of Social-Emotional Development, n.d.). Safe, nurturing people - or characters - are important, ones such as Mother Goose. 2. Learning Autonomy Versus Shame (Will) The second psychosocial crisis that Erikson described "occurs during early childhood, probably between about 18 months or 2 years and 31/2 to 4 years of age" (Stages of Social-Emotional Development, n.d.) and requires that the child begin learning about autonomy. The purpose of this stage of development is that the "child emerges from this stage sure of himself, elated with his new found control, and proud rather than ashamed" (Stages of Social-Emotional Development, n.d.). Though hated by many adults, Barney the purple dinosaur encourages young children to use his new control in admirable ways. 3. Learning Initiative Versus Guilt (Purpose) The next stage of development ...

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