Here is the synopsis of our sample research paper on Adding E-Commerce To An Existing Business. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper that discusses how an existing business can use the Internet for advertising, internal communication, market research and for value-added services. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGaddec.RTF
Buy This Term Paper »
Unformatted sample text from the term paper:
Starvaggi Industries in West Virginia, they do use the Internet for all sorts of things: http://www.starvaggi.com/. I will write the paper as though they do not use the net at
all.] In todays global economy, it is imperative for companies to adopt information technology tools and to participate in e-commerce and e-business to retain a competitive advantage. Many traditional retailers
were scared off by the dot.com implosion that began in 2000 but many of these companies have been realizing they must participate in this venue if they are going to
remain profitable. Consider that e-commerce increased by 3.0 percent in the 2007 first quarter over the fourth quarter 2006, that increase equaled $31.5 billion (Scheleur, King and Shimberg, 2007). The
proportion of total retail sales from e-commerce, although low, continues to climb every quarter (Scheleur, King and Shimberg, 2007). The first step in using the Internet for marketing is to
establish as Web site that is both attractive and easy to navigate. That means the site loads quickly and any hyperlinks work. Since we know more and more consumers are
turning to the Internet to search for products of interest before they go to a retail merchant, the company may only want to have information about their address, contact numbers
and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopping Online so the company wants to provide
prices as well as a reason for shopping at their store or business. That reason could be superior service. One way many retailers use the Internet for marketing is
through e-mail advertisements but the merchant should be warned that users are sick of spam-filled mailboxes. Ask the consumer for permission before sending any type of advertisement and provide a
...