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Essay / Research Paper Abstract
A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both conditions. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: CC6_KSadvMarStew.rtf
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Unformatted sample text from the term paper:
Martha Stewart Living Omnimedia, Inc. has a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The purpose here is to assess the rhetorical aspects of
the advertisement. About Martha Stewart Though the person and the CEO of Martha Stewart Living Omnimedia is experiencing difficult times at the moment,
Martha Stewart the person still has built a reputation for being a leader in do-it-yourself activities, with the added benefit of being attuned to understated style and elegance. Both
Martha Stewart and her company are conservative and have more interest in timelessness and utility than in trendy fads that change with the weather.
Those who follow Martha Stewarts various television shows share the same types of tastes, a fact that appears to be reflected in the advertisement being assessed here. Martha
Stewart encourages viewers to experiment with ideas, textures, colors, combinations and a variety of other qualities, using what she provides in the course of her television shows and books as
"jumping off points" for creative ideas of their own. The Advertisement This is the main idea promoted in the advertisement, the copy of
which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45). Following this heading are six photographs of six different
rooms, all displaying muted colors and all employing color-coordinating at a high level. Each of the six rooms illustrated is simple and liveable; each is plain and understated.
There are none of the frills of decorating magazines, where every square inch of space is filled with some item of clutter. These
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