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Essay / Research Paper Abstract
A 9 page paper discussing AcuScan's inability to decide which of two alternatives it should pursue. The paper recommends to the CEO that AcuScan market itself to an entirely new market segment – such as banks and building security businesses – to increase sales and market share of its current product. In the meantime, it should be taking a mature and thoughtful approach to developing new products for the future, offering a new, tested and defect-free product from a position of strength rather than desperation. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSmgmtAcuScan2.rtf
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Unformatted sample text from the term paper:
at AcuScan reveal management not managing; a general dearth of innovation and creativity; unproductive communication; and a host of other problems. All combine to create a stalemate between individuals
who need to be working together for one common goal (Deming, 1986). Part One: Analysis 1. Assumptions Held by Individuals Kelly Thomas, Chief Engineer of Product Software
Kelly is abrasive and focused only on his own little area of AcuScan. Many would say he holds a "typical" engineers mentality toward business.
Kelly has assumed that: * Alterations to the current product will take a great deal of time to program; * There are no alternatives to the manner in which
his programmers have dealt with product development in the past; * It cant be done; * It doesnt need to be done; * The problems of other areas of the
company do not concern him; and * His programmers have no free time. Pat Lambert, Director of Marketing Pat seems to be
rather paranoid about Kellys complaints, though each makes valid points. Pat also holds a "typical" marketers attitude that all departments should serve marketing. This is not entirely without
merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented causes no one to want to cooperate.
Pats assumptions include: * Kelly should rearrange his departments schedules in response to Pats whims; * Kellys programmers have full knowledge of the departments needs and schedules and are capable
of making determinations regarding their free time; * There are other ways to approach problems that appear to be insurmountable; * Her dreams provide sufficient reason for going forward with
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