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Essay / Research Paper Abstract
A 10 page paper discussing communication disconnect surrounding and immobilizing new product development. Examination of email exchanges at AcuScan reveal management not managing; "little Napoleon syndrome" in action; a general dearth of innovation and creativity; unproductive communication; and a host of other problems. All combine to create a stalemate between individuals who need to be working together for one common goal. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtAcuScan.rtf
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Unformatted sample text from the term paper:
and creativity; unproductive communication; and a host of other problems. All combine to create a stalemate between individuals who need to be working together for one common goal (Deming,
1986). Part One: Analysis 1. Assumptions Held by Individuals Kelly Thomas, Chief Engineer of Product Software Kelly is abrasive and focused only
on his own little area of AcuScan. Many would say he holds a "typical" engineers mentality toward business. Kelly has assumed that: * Alterations to the current product
will take a great deal of time to program; * There are no alternatives to the manner in which his programmers have dealt with product development in the past; *
It cant be done; * It doesnt need to be done; * The problems of other areas of the company do not concern him; and * His programmers have no
free time. Pat Lambert, Director of Marketing Pat seems to be rather paranoid about Kellys complaints, though each makes valid points.
Pat also holds a "typical" marketers attitude that all departments should serve marketing. This is not entirely without merit because the success of the company depends on continued growth
of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly should rearrange his departments schedules in
response to Pats whims; * Kellys programmers have full knowledge of the departments needs and schedules and are capable of making determinations regarding their free time; * There are other
ways to approach problems that appear to be insurmountable; * Her dreams provide sufficient reason for going forward with product development, without conducting any market research; * The future of
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