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Essay / Research Paper Abstract
This 9 page paper examines the company "Seventh Generation" the company which manufactures environmentally friendly cleaning products, and assesses the practical aspects of the company being a potential target acquisition. The company is examined in terms of its culture and structure, looking at the way in which a takeover would need to adapt to these elements in order for the takeover to be successful. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEaquire7th.rtf
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Unformatted sample text from the term paper:
and the structure ands considering the way that change may impact on the firm. In this paper we will look at the firm Seventh Generation as a potential target for
a takeover, looking the company and the way that the change in leadership may impact on the way that the firms structure and the overall performance of the employees.
Seventh Generation is a firm, selling household cleaning products, participating in a very competitive market with larger firms such as Proctor and Gamble
competing agressively (Kotler and Keller, 2008). Seventh Generation is seeking to compete by differentiating itself from the competition; this means that are adding value for the consumer n terms of
different features and characteristics that are not available with the competing products and for which they can charge a greater premium that the cost of providing that value to the
consumer. Seventh Generation are appealing to concerns for the environment, indicating that not only are the products different; less harmful the environment, but also that the company itself is
different. This is indicated with the reflection on company culture and values, extolling the value of the next generation and how important it is to protect the earth. This is
a message that is likely to have a wide appeal, it builds on the preconceptions that larger companies are uncaring and polluting. This makes the massage easier to accept by
the target audience and is seen in the way that the firm operates with the culture and the structure. They are trying to help the consumers feel good about the
products they are purchasing and using. We can see this aim in addition to the pure differentiation of the product features by looking at the company missions statement the first
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