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Essay / Research Paper Abstract
This 3 page paper looks at the progress of the computer manufacturer Acer between 1998 and 2008 and considers whether or not the company is doing the right think pursuing the Chinese market. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEacer01.rtf
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Unformatted sample text from the term paper:
Bell and Gateway. The statistics for the firm are impressive, there are some blips over the last decade, but the general pattern has been one of growth, which has been
supported by the large acquisitions that have been made, As a company operating in Taiwan figures are taken from the translated versions of the annual reports and are in NT$
thousands expect the earnings per share figure. The figures for 1998 - 2007 age given below (2008 figures are not year available. Figure 1 Acer 1998 - 2007 1998
1999 2000 2001 2002 Revenue 15,448,934 18,147,616 20,463,832 30,370,675 42,137,284 Net profit 324,289 570,558 968,734 1,033,594 8,647,924 EPS 1.35 2.37 3.79 0.22 4.46 2003 2004 2005 2006 2007 Revenue
157,655,398 225,014,007 318,087,679 350,816,353 462,066,080 Net profit 7,313,809 7,011,661 8,477,502 10,218,242 12,958,933 EPS 2.93 2.94 3.58 4.32 5.48 The sales have increased and today the company is ranked number three
in the world for PC sales and number 2 for laptop sales. Overall, the global shipment for computers totaled 79 million units for 2008 and Acer had a 12.2% share
of this market (PC Online Magazine, 2008). Part of the reason for the large market share has been the increase sale of notebooks and net books, specifically the Aspire, with
Acer selling 9.67 million units in the third quarter of 2008 alone, this was a significant increase of 78.8% on the year before (PC Online Magazine, 2008). Ahead in sales
are Hewlett Packard and Dell and in third and forth place are Lenovo and Toshiba. Against this level of performance Acer have decided to enter the Chinese market. It
may be argued that this is a risky strategy there is a requirement to adapt and change the product to meet the needs of the Chinese market, not only with
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