Here is the synopsis of our sample research paper on Accountancy, Decision Making, Marketing, Motivation - Tutorial. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 62 page paper incorporates 5 essays addressing different topics within the general headings in the title. Essay #1 begins with a scenario and then discusses quantitative methods for forecasting, specifically explaining the time-series decomposition model. The essay does not include actual calculations but describes this model. Essay #2 focuses on strategic marketing management and includes discussions of developing brand loyalty and brand equity and marketing and advertising to gain market share. This essay also includes a discussion of the importance of global branding. Essay #3 is about managing people and organizations and includes discussions and explanations of several theories of motivation, including a discussion of theories of motivation for today's knowledge workers. Essay #4 discusses accountancy for managers and includes explanations of the absorption costing approach, marginal costing and activity based costing. The last essay is about strategic decision making and competitor analysis. It discusses economies of scale, economies of scope, marginal costing, price elasticity of demand. This final section also includes a comprehensive discussion of Porter's structure -> conduct -> performance paradigm and resource-based approaches to strategy. Numerous examples are incorporated in each section. 4 Illustrations are included. Tutorial comments are incorporated throughout the text. Bibliography lists 44 sources.
Page Count:
62 pages (~225 words per page)
File: MM12_PG52mis.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
one of the customers sources.] [Note: The instructions for some of the essays direct the student to state the number of words at the end of the essay. This is
a model tutorial paper, not the final document, therefore, the student must count the words in the final essays and include that number at the end of each essay the
student writes, as required.] ASSIGNMENT #1: QUANTITATIVE METHODS AND FORECASTING Scenario: The sales manager for Jackson Foods, Inc. had difficulties accurately forecasting sales of Trek cereal with actual sales
varying from 50 percent to 200 percent of the forecast. There are a number of variables impacting these forecasts, including different promotions for customers and incentives for stores. They believe
that consumers are eating the same amount of the Trek cereal but they are stocking up when there are promotions. The same is true for stores; they stock up when
they receive special discounts. The question is how to forecast sales more accurately. The assignment is to select one of the equations provided in the handout, produce monthly forecasts for
2003 and 2004. A "simple time series decomposition model" is to be used. The forecast needs to include only trend and seasonal factors. The report must include: a. Explanation
of techniques available to forecast Trek sales, data requirements of each and assumptions needed to produce forecast. b. Detailed advice on methods that should be used to forecast Trek sales.
c. Numerical forecast for Trek sales in each month of 2003 and 2004 using selected method along with assumptions made. d. Any issues, problems or additional complications the writer feels
should be conveyed with respect to analysis and forecast produced. [Note and Tutorial: These types of statistical calculations are well outside the scope of research assistance. is
...