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Essay / Research Paper Abstract
This 5 page paper considers a case supplied by the student and outlines how the development of a mission statement and strategic plan could be developed in a logical way. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEablecorp.rtf
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Unformatted sample text from the term paper:
direction and goals that the company wants to achieve. The first stage can be the development of a mission statement. A mission statement is a simple statement that communicates
the aims and goals of the organisation to both internal and external stakeholders. To begin with we need to remember that all organisations will have a purpose. The purpose may
be the reason that the company was created, as with companies such as Wal-Mart or Delta, or it may be a new purpose that has emerged due to changes in
the commercial environment, such as with the Mobile Telephone Manufacture Nokia, which started life as a wood products company (Thompson, 1998). Mission statement may therefore need to change in order
to reflect the current goal of a company and need to be put together with current information and goals (Radtke, 1998). Therefore, the mission statement should be reviewed regularly, and
as a result alterations may be made, or the statement may need to be rewritten (Radtke, 1998). If the statement is out of date and no longer relevant the effect
it will have on employees and customers will be reduced or nullified. This can mean undertaken an informal audit of what the company does and how. Sources of information
will be the published reports, internal communication, discussion with the management and the employees and examination of external factors that influence the company. The same information that is collected for
the development of a strategy plan is that which will be useful in the development of a mission statement. If we look at this process it can be applied to
the strategy development and planning as well as the development fo a mission statement. The first step is strategy is that of information
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