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Essay / Research Paper Abstract
This 5-page paper discusses Avon Products Inc. and globalization concerns. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTavonglob.doc
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Unformatted sample text from the term paper:
and similar items, with direct sales remaining its main method of distribution to customers (Colbert, 2011). At last count, Avon had approximately 6.2 million independent representatives worldwide, and sales and
distribution operations in more than 100 countries and territories (Colbert, 2011). Why is Avon so much more dependent on its foreign operations
than on its home (U.S.) operations? The main reason is because the market in the United States for cosmetics is very mature, not to mention extremely competitive. Because of this,
Avon made the decision to put its emphasis - and resources - in less-competitive markets. Another reason is because fewer women in the
United States are as receptive to Avons direct sales method as they once were. Furthermore, the pool of part-time job-seekers - in other words, those who are willing to sell
Avon door-to-door, is also drying up in the United States. This is not the case in other parts of the world, however, which is why Avon is focusing on these
particular areas. Whats interesting, however, is noting the difference in distribution in some of the countries - Japan, for example, enjoys a huge mail-order business while Avon has beauty centers
in Argentina. Discuss socioeconomic and demographic changes that could affect Avon. Cosmetics are a luxury, thought it was said during the 1930s
Great Depression that sales of lipstick went through the roof, as a tube of lipstick was a small and affordable indulgence. However, very poor women are not going to take
the time - or effort - to focus on cosmetics. However, a growing middle class in a lot of countries (such as China and India) provide a good market for
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