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Essay / Research Paper Abstract
This 8-page paper discusses Avid Technologies and the keys to its success, despite the "revolving door" of management personnel the company has. Bibliography lists 4 sources.
Page Count:
8 pages (~225 words per page)
File: D0_MTavidte.rtf
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Unformatted sample text from the term paper:
- given the high-tech industry this company serves, change is almost essential for it. In this paper, well examine Avid Technology, its
history, its changes and determine how the changes have impacted its ability to maximize marketing opportunities, meet ever-changing customer needs, move on to more innovative and creative products and services,
continue to take risks and how its management is working to grow and strengthen the business. Background As many of the
questions brought up in this paper will likely be answered in the background, here is some information. Founded in 1987, Avid
is the leading company that handles digital editing and professional audio systems used in the film, music and television industries (Meyer, 2004). The product range of this company is large
and includes "Film Composer, Symphony and Avid Xpress, which are used by music and film studios, production and post-production facilities, radio broadcasters and television stations (Meyer, 2004). Meanwhile, other products,
such as ProTools, are editing systems (Meyer, 2004). Avid also produces animation design software, newsroom automation systems and digital storage systems (Meyer, 2004). More than 50 percent of the companys
sales are outside North America (Meyer, 2004). William Warner launched Avid in 1987 to develop a prototype digital editor based on Apollo
workstation hardware (Warner worked for Apollo Computers) (Meyer, 2004). After switching to Macintosh hardware in 1989, Avid produced its first digital video-editing system, then expanded into Europe in 1990 (Meyer,
2004). Avid went public in 1993 and moved into newsroom automation the following year through acquisition of SofTECH Systems, as well as the newsroom systems division of Basys Automation Systems
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