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Essay / Research Paper Abstract
The paper examines the impact that the 20th century avant-garde, or "futurist" movement had on typography today. Included in this paper is a history of printing and typography as well as solid background about the futurist movement. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTtypogr.rtf
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Unformatted sample text from the term paper:
have in common? And, at first blush, the answer to this question might be "nothing." Typography, after all, is little more than particular styles, or fonts, in which words are
presented, whereas the avant-garde art movement introduced a whole new way (and some might say "hodgepodge" way) of viewing the world in an unstructured, unrestricted format. Digging a little deeper
into research, however, and one can determine that font styles were, in many ways, impacted by this movement that downplayed the classics and carved the way for a more modern
look. In order to understand a little more about the impact of avant-garde on typography, well first examine a brief history of
typography. Although many point to Johannes Gutenberg, who lived during the 15th century, as the first typographer because of his printing press, "type" was "set" in the days before Gutenberg;
words were just written out in flowery calligraphy, rather than set in type and produced in mass quantities (Phinney, 2002). What Gutenberg did do, however, was invent moveable type, which
permitted letters to be changed quickly, meaning that books, newspapers and other written materials could now be produced (Phinney, 2002). By the time the 16th century came around, typesetting technology
spread across Europe, and as the technology spread, so did ideas, revolutions and feelings (Phinney, 2002). During the 19th century, typesetting was
transformed by what was called "line-casting machines" (marketed under the trade name of "Linotype"); then came rotary steam presses, which replaced hand-operated devices (Phinney, 2002). The Linotypes meant faster printing
time and less need for metal type (Phinney, 2002). Additional technologies during this period included "optical scaling" of type and the "point" measurement system which is still used today (Phinney,
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