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Essay / Research Paper Abstract
This 5-page paper discusses the Australian grocery industry, the current state and near term outlook. Bibliography lists 9 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTwoolaust.rtf
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Unformatted sample text from the term paper:
following report would be presented to an economic consultancy group. Market Structure Market concentration in grocery retailing. Much of the market
concentration in this particular industry is between two companies - Coles Group Limited and Woolworths. Coles Group operates more than 2,160 supermarkets, liquor stores and combination gas stations and convenience
stores throughout the country (Biesada, 2010). Meanwhile number-one food retailer Woolworths Ltd. operates more than 3,100 supermarkets, general merchandise and electronics stores throughout Australia and New Zealand (Biesada (b), 2010).
Thats the current landscape. However, the future landscape is going to be vastly changed. Well go into this a little more later
on in this paper. However, competition coming into the market is ensuring that the market battle will be more than just a two-way. With consumers starting to have more options
(and starting to demand different things) the "old guard" in the industry will need to watch its back. Size & location.
As of 2006, the grocery industry in Australia stood at approximately $70 billion (AU) (Levinson, 2006). By 2013, the market is anticipated to reach $97.2 billion (AU) (Mass Grocery Retail,
2009). As mentioned above, Australia was dominated, for years, by Coles and Woolworths, though globalization is forcing the issue of more entries into the market (Levinson, 2006). Until the 21st
century, Australias two competitors operated mainly in isolation, but with the new century came new potential competition, meaning these days, the globalized environment means an open market for the competition
(Levinson, 2006). Though expansion continues, its occurring with more frequency in convenience and discount sectors than in the supermarket sector (Mass Grocery
...