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Essay / Research Paper Abstract
This 9 page paper looks at the well known communications company AT&T and the way ion which VoIP will impact on it strategically. The paper gives a brief background to AT&T and then looks at the way voice over internet protocol (VoIP), has been adopted by the company and the way it may impact on the company along with the way the changes could be leveraged for its’ advantage. The bibliography cites 7 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEATtechVoip.rtf
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Unformatted sample text from the term paper:
in adapting are those which are most likely to survive and thrive. AT&T is a company that has been successful in changing over the years, adopting new technology and
embracing it with the way it is been used to meet customer needs. In recent years technology have moved forward very quickly, the use and acceptance of internet technology has
increased dramatically and the level of trust that is placed in the usage has increased. One tool that has seen increased use is that of VoIP, this is voice over
internet protocol. AT&T along with many of its competitors has adopted this technology and the demand of it is growing. However, the adoption will also have some major strategic implications
for AT&T. This report has the aim of assessing those implications. 2. Background on AT&T AT&T is a long established company, but has seen its corporate structure
change in this chequered history. The history of AT&T can be traced back to 1875 when Alexander Graham Bell as AT&T became the parent company of Bell System (AT&T, 2007).
In 1984 the Bell System was broken up into eight divisions in 1984 under an agreement between the U.S. Department of Justice and AT&T. It was
at this time that the environment was changing, competition was seen as good for the industry. Between 1984 and 1996 the company remained as an integrated telecommunications services and
equipment company (AT&T, 2007). The company has undergone change from this generalised market position having to adapt its strategy to meet the market requirements. The core market is that of
long distance voice to voice calls and a family of four companies that connect people to information, both domestic and commercial. These mediums include voice, data and video, that can
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