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Essay / Research Paper Abstract
This 7 page paper looks at the concept of strategy, considers how military and business strategy and then looks at the strategies which are being utilized for AT&T. AT&T, a global communications company, use a range of strategies including an aggressive growth strategy and the leveraging of strategic alliances. An assessment is made of the AT&T strategy success level, and the contribution of the CEO is considered. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEattstrat.rtf
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Unformatted sample text from the term paper:
Oxford Concise English Dictionary (2007) defines strategy as "a plan of action or policy in business or politics". Within this approach to the definition, strategy can be seen as a
purposeful decision, probably the result of careful analysis of different alternatives in the potential outcomes. It is easy to see how this is a definition of strategy which does not
limit its scope to business, indeed the first uses of the term strategy was seen in a military context (Mintzberg et al., 2004), designing with the use of the term
by Socrates the strategy moves into the civilian context, with Socrates into the political arena (Mintzberg et al., 2004). Strategic thinking for the
military, civilian so in a business context can be seen as a essential, before calls can be successfully achieved they need to be defined, and a plan of action developed
in order to achieve those goals. Therefore, where there is any desired outcome, whether it is victory in war, the gathering of sensitive information, the creation of profits for shareholders
or increasing sales in the marketplace, for the goals to be reached then used to be a planning process in place, a plan of action and a practical application before
success will be achieved. When looking at the way strategy seen in much environment companies such as AT&T have to develop and evolve.
Strategies have to be reassessed and changed over time, for example AT&T were once a company that specialized in reliable telephone services in the, throughout its history test change, in
1984 an agreement with the US Department of Justice so the firm become a long-distance carrier, when it agreed to a divestment strategy losing its local telephone operations (AT&T, 2009).
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