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Essay / Research Paper Abstract
This 3 page paper looks at the results of AT&T and considers different scenarios in terms of financial performance in order to produce a flexible budget that looks at the way that the company may perform in the future. 3 scenarios are utilized in 1 optimistic, 1 pessimistic and 1 mixed. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEattproj.rtf
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Unformatted sample text from the term paper:
services, as well as a number of complimentary services, such as web hosting and ownership of a directory publishing business. Overall, the firm has a very strong customer base, the
local phone segment of the company has 49 million phone lines, there are 87 million customers for the wireless services and the high speed internet services have in excess of
19 million customers (AT&T, 2010). The form has had a relativity weak performance in 2009, with a decrease in sales compared to 2008. This is not an unexpected pattern,
due to the global recession, and while for many users the service may be essential there is also a significant segment where the use of communication comes out of discretionary
spending and has been an area where there have been cut backs and defaults. The firm is under pressure to increase profits, this sees the firm in a difficult
position, while increased targeting and the potential to add value with increased penetration. A major issue is the need to cut costs. In the budget/projections prepared three different scenarios will
be considered, the first is a pessimistic, where the decline in 2009 is repeated in 2010. This was 0.8% drop in revenues. The costs in 2009 increase, in 2009/10 there
are ongoing increased pressures on costs, for example wages increasing is positive and costs that are impacted by oil have also increased, here we will assume that there are no
successful cost cutting measures, and that the costs continue to increase at the same rate as between 2008 and 2009, increasing by 10.1%. The cost of sales we will assume
remains constant, in line with the increases and decreases seen n the past, at 25.5% of sales, and that all of the other costs at 16% of revenues. This will
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