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Essay / Research Paper Abstract
This 3-page paper provides an example of an article for the publication Marketing Scene about Apple Inc.'s target marketing efforts.
Page Count:
3 pages (~225 words per page)
File: AS43_MTipadlaun.doc
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Unformatted sample text from the term paper:
consumers to discuss new and different ways of marketing, as well as advertising trends and campaigns. This particular paper will focus on product launches from Apple Inc. and how Apple
is so great at targeting its audiences. Most companies embarking on a marketing plan will first determine their audiences, then
survey those audiences to find out what is needed. Following the exhaustive surveys, those companies will provide products or services to those audiences. This has been a time-honored method of
marketing management almost since time immemorial. Yet Apple Inc., from its launch in Steve Jobs and Steve Wozniaks garages, develops its products not
based on audience needs, but rather, on what Apple executives (read: Jobs) thinks is the Next New Fad that People Really Want. Apple somehow is able to make people THINK
they want a particular product, and from there, that product takes off and becomes a "must have" that people buy and competitors attempt to emulate.
The most recent example of "I know you dont need this product but really want it" type of thinking is the tablet computer, better known as the iPad.
I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids and that it was too small
to really be of practical use for a laptop. Yet less than two years later, what are we seeing? Apple competitors, from Research in Motion to Samsung, are jumping on
the tablet bandwagon. Some futuristic experts, in fact, are predicting that, thanks to the tablet, laptop computers (or any kind of computer, for that matter) will be obsolete in a
...