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Essay / Research Paper Abstract
This 3-page paper provides a discussion about Apple Inc.'s logo. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: AS43_MTappllogo.rtf
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Unformatted sample text from the term paper:
the image, itself, has little to do with the product it promotes. Experts point out that one of the things that makes the logo so appealing is its simplicity, and
the fact that many people attach many meanings to it. Do you recognize the company or organization represented by the logo? If you do, where were you first introduced to
this logo? Yes - its a very recognizable logo. Its on Macintosh computers. More importantly, its on iPods and iPhones (more people own
those than who own Macintosh computers. The logo has been around for more than 30 years. Though many different "theories" have evolved about this particular logo, the main one is
that of Isaac Newton and the Apple; with the idea that Newton stood for innovation, as Apple stands for innovation. Over time, has the graphic changed but still remained recognizable
and associated in your mind with the company or organization? Yes - the graphic has changed, but not the basics. It still consists
of an apple with a perfect bite taken out of the right-hand side. Over the years, the logo has gone from multi-colored (based on monochrome colors) to the monochrome apple).
What does the graphic design or object it represents tell you about the company or organization? The interesting thing about this particular logo
is that its an apple, and its the logo of Apple Inc. But in terms of what it actually says about the company, the answer would have to be "not
a whole lot." There is nothing "techie" about the logo, nothing to suggest its connection with a high-tech, innovative organization. The way in which it has been affiliated with Apple
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