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Essay / Research Paper Abstract
This 7-page paper discusses Apple Inc.'s innovation and strategies. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTinnoappl.rtf
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Unformatted sample text from the term paper:
to reinvent itself, and has also managed to gain a loyal following both on the computer side (through its Macintosh notebook and laptop systems, as well as its recently released
iPad), through its digital music players (iPod) and through its smart phone (iPhone). In this paper, well explore what has made Apple so innovative and successful. Introduction
Apple has been classified as an innovative company. But what, exactly, is innovation? Innovation is basically defined as the process in which new and/or improved products,
procedures, materials and services are used and developed to make something more effective, stronger or better. Innovation tends to focus on creativity and inspiration. Merriam-Webster defines this much more simply,
pointing out that innovation is the introduction of something new; or a new idea, method or device (Innovation, 2010). A good example of
an Apple innovation is the iPod. Digital players were not unknown when Apple decided to throw its hat into the ring; but they were bulky, cumbersome and lacked good sound
quality. What Apple did in this situation was to take existing technology and make it a lot better. It looked a lot nicer as well - Apple CEO Steve Jobs
has always been focused on making Apple products stylish and nice to look at. In short, Apple innovates through its creativity, products, business
model, customer experience, leadership - and its CEO, Steve Jobs. SWOT Analysis Strengths Strong liquidity position. According to Apples balance sheet it is
doing quite well; during FY 2008, for example, the companys profit margin stood at just under 20% (Datamonitor, 2009). Continued growth in revenue and cash flow helps strengthen investor confidence
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