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Essay / Research Paper Abstract
This 3-page paper discusses the Apple logo and its effectiveness when it comes to advertising the company and its products. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTapplogo.rtf
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Unformatted sample text from the term paper:
can communicate many things to the general public about the company. In fact, a logo is such a hotly contested situation, that The Beatles recording company Apple Corp. of London
actually sued Apple Inc. of Cupertino, CA in 2007 because the latters use of an apple in its logo (Hormby, 2007). The
apple has been a huge part of Apple Inc.s persona, ever since the late 1970s, when graphic artist Ron Janoff introduced the companys first logo, the rainbow-striped apple with a
bite taken out of its side (Kahney, 2003). Do you recognize the company or organization represented by the logo? Yes, the company
is easily recognized by this logo. As mentioned above, the bite out of the side of the apple has been a standard part of this logo for close to 30
years. Though Apple Inc. decided to move away from the rainbow 70s look into a more streamlined, silvery look introduced in the early 2000s, the basics of the logo are
the same, and it instantly says "Apple Inc.," Macintosh, iPod and computers to the user. If you do, where were you first introduced to this logo?
Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained consistent for
many years. Most people who began using the first Apple computers could probably remember the logo even from that time. Over time, has the graphic changed but still remained recognizable
and associated in your mind with the company or organization? The graphic has changed - in fact, during Apples early days (before
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