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Essay / Research Paper Abstract
This 5-page paper discusses Apple Inc.'s strengths, brand leveraging and suggestions for the future. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MToverappl.rtf
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Unformatted sample text from the term paper:
is best-known for personal computing capabilities and digital media distribution (Lower, 2009). Along these lines, it has two target markets: users of personal computers and those who download digital media
(music, movies and television shows). On the PC end, Apples main competitor and nemesis has been Microsoft Inc. (Lower, 2009). Apple
runs a proprietary UNIX operating system on its Macs and other computers (Lower, 2009). However, it is no match for the competition that runs Microsoft software (Dell, Hewlett-Packard and others),
and has been relegated to primarily a niche status, though its design and functionality have attracted and retained many loyal users, despite the higher price (Lower, 2009).
Where Apple excels, however, is in digital downloads and smart phones (Lower, 2009). In the early 2000s, Apple introduced its iTunes digital download format
and launched the iPod, the device on which these tunes could be played. As mp3 players at the time were ugly and difficult to use, iPods sleek format and easy-to-use
menu wheel turned it into a sensation. Apple eventually drew top market share in both media download and devices, though it does have competition through Rhapsody (though one can get
an application for Rhapsody on the iPhone). There are also mp3 players that compete, most noticeably, Microsofts Zune. Furthermore, smartphones are also competitive, though Apple got around that through the
2007 introduction of its iPhone. Apple has achieved a nice market share with its iPhone, though some believe it could end up cannibalizing its iPod. What does
Apple do externally and internally that builds/maintains the brand? Internally, Apple has been known for its emphasis on research and development,
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