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Essay / Research Paper Abstract
This 8 page paper considers the history of AOL, the performance of the company prior and post merger, the strengths weaknesses opportunities and threats as well as the competitive position and overall trading and strategy trends in the company. The bibliography cites 4 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEaoltim.rtf
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Unformatted sample text from the term paper:
need to look a the background. The company is a joining of two companies, AOL, who made the acquisition of Time Warner in 2001 to create a true multimedia company
(Microsoft Money, 2002). If we look at the background of the company we can see how they have a strength in seizing opportunities and are capable of developing flexible emergent
strategies. To understand this we first need to consider the history and development of the company. AOL was founded in the early
1980s under a different name, that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the
provision of online gaming (Alsop, 1997). This was the time when the Commodore 64 was seen as advanced, but this company did not succeed, and then faced a reorganisation. Now
the company became Quantum Computer Services and still provided online service, but this time it though it had found a better market, that of the development of online services for
other companies, the most interesting of these was Commodore themselves, whom it developed a service call Q-Link (Alsop, 1997). The company started to grow and developed strategic alliance with Tandy
through their Radio Shack stores where they supported a new dos based on line service provided by Quantum. Another agreement with Apple looked to give them a first mover advantages
with their software designed for the ill fated Apple IIgs but this was withdrawn by Apple at the last minute, this looked like a disaster, but in the end this
was to be the making of AOL. With all this spare software and nothing to do with it the company decided to launch the software itself under the name America
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