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Essay / Research Paper Abstract
This 20-page paper provides a detailed review and analysis of Igor E. Klyukanov's book, Principles of Intercultural Communication.
Page Count:
20 pages (~225 words per page)
File: D0_MTprincomm.rtf
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Unformatted sample text from the term paper:
news is that the rise of globalization has also created many communication mishaps between institutions, businesses and individuals. Such mishaps can include simples translation mistakes causing a few chuckles between
both individuals, all the way to the ruination of various marketing plans, as corporations attempt to sell their goods and services to countries by direct translation of ad campaigns into
a foreign language. Igor E. Klyukanovs book, Principles of Intercultural Communication attempts to make sense out of this 21st century Tower
of Babel by offering everything from case studies to examples to help provide some kind of understanding in the area of intercultural communication. Klyukanov, who is assistant professor of communication
studies at Eastern Washington University already came to this book with a fairly impressive CV that included articles and books in the areas of culture, communication and language.
In this paper, well provide an analysis of this book, dissecting it chapter by chapter, to determine the effectiveness when it comes to
explaining intercultural -- and cultural -- communications. By the end of this paper, well have not only an understanding of what the author is trying to do with his readers,
but hopefully an understanding of the issues he raises and attempts to address throughout the book. Overview While well delve more specifically
into the chapters in the pages to follow, a solid overview of the book is called for here. As the title suggests, the main topic being explored is that of
intercultural communications. But rather than taking a dry, ivory tower look at communications, Klyukanov ends up providing real-life examples of how massive misunderstandings can be achieved, albeit innocently, through the
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