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Essay / Research Paper Abstract
This 24-page paper discusses an analysis of supermarket operations, from customer service, to inventory management, to logistics. Bibliography lists 12 sources.
Page Count:
24 pages (~225 words per page)
File: AS43_MTsupesing.rtf
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Unformatted sample text from the term paper:
hands of the people that need it. If the product quality is poor, then the customer returns the product. If the product quality is good, the customer is satisfied and
will likely return to purchase more. However, in the case of service delivery, factors can change somewhat. Because service is not as tangible
as a product might be, defining operations and customer satisfaction can be somewhat difficult to ascertain. If someone doesnt return to a hotel, for example, the hotel may not know
why. A defective product can be returned. But if service is defective, a company may not be aware of it (unless the customer is inclined to really complain).
In the case of a supermarket or grocery store, for example, a company is certainly delivering a product (food). But food is food; unless the
qualify of the food is so poor that it would prohibit people from shopping at a particular store (in which case, the store probably wouldnt be in existence), there really
is little, if any, difference, between a product offered by a supermarket. The main difference, in such cases, would be competitive differences. Supermarkets that have better management, operations and customer
service, tend to have a stronger competitive advantage. In this paper weve been asked to examine a fictitious, high-profile supermarket in Singapore, a
"branch" supermarket of a high-profile company with corporate headquarters based in Australia. In conducting research and putting this paper together, some of the information may be Singapore-specific, while other literature
may focus on operations management and customer service in general. Regardless, the structure of this paper will involve an executive summary, a case overview and literature review, how an operations
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