Here is the synopsis of our sample research paper on ANALYSIS OF INTERNATIONAL MARKET ENVIRONMENT. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
Taking information from the text "Management-a Pacific Rim Focus" (3rd edition), this paper explores the idea of systematic environmental analysis in order for a business to be successful in a foreign market. This is one-source essay.
Page Count:
12 pages (~225 words per page)
File: D0_MTmarana.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
markets are culturally different, and the needs that the consumers have from market to market tend to differ as well. But an environment goes beyond basic marketing and product manufacturing
tenants and such studies must also take into account a region or nations characteristics, mainly so the company in question doesnt end up receiving nasty surprises because they werent prepared.
In this particular paper, a large, multinational organization that markets and sells goods and services at home and abroad needs to examine
an external environment; the environment, in this case, being Asia. Its not necessarily indicated whether the multinational is based in a Western country such as the U.S. or Europe, however,
for purposes of this paper, well assume that this is the case. More and more Western companies are going overseas, and in many cases, because of a lack of environmental
analysis, these companies end up in trouble. The information will be taken from one textbook, Management-A Pacific Rim Focus (3rd edition) by
K.M. Batrol, D.C. Martin, M. Tein and G. Matthew. The book was published by McGraw Hill (Sydney), 2002. Please also note that the terms "organization" and "corporation" will be used
interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to analysis - and the
savvy organizational leadership needs to take many things into account when it comes to analysis. Again, many corporations dont, which can end up being their downfall. Some of the environmental
points are indicated in the following section. Sociocultural element. This particular environmental element encompasses attitudes, values, norms, believes and trends that
...