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Essay / Research Paper Abstract
This 14-page paper provides a discussion about the German wine market, including consumption and potential market entry. Bibliography lists 5 sources.
Page Count:
14 pages (~225 words per page)
File: AS43_MTgermwine.rtf
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Unformatted sample text from the term paper:
and consideration needs to be given to how it will happen, the timing, the distribution and so on. These types of decisions become even more complicated when the market in
question is a foreign market. On top of decisions about timing, product and promotion, there is the issue of culture, language and does the market actually need or want this
particular product. Solid research needs to be conducted not only to determine if there is a market, but how one should enter the market with the product.
In this paper, weve been asked to internationalize the Azerbaijan Wine Company and its desire to introduce its Gandja Sherab wine into Germany.
When it comes to wine-drinkers, France, of course, is among the largest consumers of wine, followed by the United States and Spain. Australia
is also known for its wine consumption. But Germany isnt necessarily considered a wine-drinkers market - when people think of Germany, they naturally think of beer. And Germany is a
huge producer (and consumer) of beer. But in this essay, well learn that there are, indeed, wine drinkers in Germany and well determine if Azerbaijan has a good chance of
succeeding in this country. Doing Business in Germany - An Overview There are several things we need to discuss about
Germany as a place to do business in general before focusing on possibly entering into this country. The euro is legal tender, and is used not only in Germany but
in 14 other countries as well. The following presents a chart on economic data in terms of inflation and average unemployment:
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